IVRS Platform

WiFi Networks (P) Ltd. is a provider of ready-to-deploy mobile products and services. We partner with broadcasters, production companies, satellite & cable TV networks, advertisers, brand-owners and mobile operators, enabling them to generate revenue by offering interactive entertainment, Interactive TV program formats and mobile Value Added Services to end-users. WiFi Networks has developed a range of technologies including carrier grade messaging platforms (SMSC, MMSC), messaging gateways (MMS, SMS, USSD, and WAP), Content Management System and a host of client and server side applications (Intelligent Desktop Client) and content. The company also has a range of voice platforms (Speak SMS, IVR, and CRBT). We adopt a managed services model for the launch and deployment of VAS services, this provides a clearer ROI proposition to Operators, ensures quicker deployment and integration and a shorter time to market for new products and services.

We today have a team strength of over 120 people across our offices in all major cities in India, Middle East and Srilanka. Our client list includes, the largest network operators (AirTel, Hutch, IDEA, BSNL, Aircel, Reliance, and Indicom), Broadcasters (ETV network, SUN Network, Raj Network, Asia net networks, Zee Networks, India TV, MH1 to name a few), leading device manufacturers, ISPs, portals, as well as media companies and brands have chosen us as their technological partner.

IVRS Solution

Current Scenario – Mobile Operator
Mobile Telecom Operators are finding it increasingly difficult to build revenues in the ever-more-saturated market place. Operators can only remain at the cutting edge by developing innovative advance services that help to reduce churn, build customer loyalty, and increase ARPU. WiFi Networks Enhanced Voice Services Solution will enable carriers to increase revenue by generating incremental subscription fees and higher minutes of use. This service capitalizes on other successful personalization services such as downloading of polyphonic and monophonic ring tones, Mobile Radio, Music Messaging etc.; it also helps to deliver a chargeable, feature-rich user experience.

Our value to the Mobile operator
WiFi Networks provides Professional Services and Turnkey Solutions for a range of enterprises that can implement our Enhanced Voice Solutions quickly and effectively and thus deliver high customer satisfaction while receiving an immediate return on investment. Speech recognition technology provides and easy and effective way to let users access and manage information and stored content from any website or database that is of interest to them. Brand your business as an innovator by delivering value through voice to increase customer loyalty, extend the reach of your services and increase profitability.

IVRS Platform
The WiFi Networks IVR platform has been designed to be a scalable and extensible system that is based on industry standard technologies and innovative voice applications. It is a complete system that can cater to a wide range of applications, and has a modular architecture, that allows additional features to be added.

The IVR server is made of DTMF engines, ASR, TTS and State Machine that maintains the state of each channel assigned to the IVR server, an application engine and individual functionalities. There are at least two IVR servers running at any time, the Inbound IVR server and the Outbound IVR server.

The application engine interprets script/XML applications, and based on the events received from the State machine and the actions defined in the application, will perform the call flow. Each of the events are mapped to standard event elements within the application. The Next Menu action event (please see the state diagram), can have both static and dynamic actions. Static – The engine obtains the next action based on the present action and the event, from the application XML file. This could be an executable element or a play action or a jump to a separate section within the application.

Dynamic – The engine can handle dynamic actions, such as a request to an external web site for information, in an asynchronous manner, continue with a default action. Whenever the external response is obtained, the event is synched back into the state machine for the actual action to be performed.